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[New Report] State of Social 2024

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blog article

Industry Opinion: If You’re Going to Build an Ecosystem, See it Through

Marketing

By Chris OwenFeb 8 2016

...ve to carry it through every part of the customer experience. Certainly, don’t let them down in-store and instead become yet a freebie coffee shop. Why build up such a solid ecosystem for the brand, then forget to implement it through every interaction? Customers buy into you, your brand, and your pr...

blog article

Interview: Discussing the Importance of Brand Voice with Dollar Shave Club

Marketing

By Hannah TregearApr 25 2016

...am. This team responds to absolutely every single comment and every tweet posted to Dollar Shave Club’s social channels. A commitment of this scale demonstrates just how valuable Dollar Shave Club views their social presence. Don’t let your blade get as dull as snail watching. Have a fresh blade shav...

blog article

How to Optimize Your Brand for Social Media Search

Marketing

By Emily SmithJan 30

...How consumers are searching for brands is changing. Here’s everything you need to know about social media SEO....

blog article

The Top-line Metrics That YOU Should be Monitoring

Marketing

By Joel WindelsMay 18 2012

...ab. Here, we can see a breakdown of which type of sites the mentions are most commonly found. The overwhelming majority come from Twitter, though it’s important to note that Brandwatch can also display more detailed data about each type of site. In this tab we are able to observe which news sites men...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.