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[New Report] State of Social 2024

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blog article

Why The Most Social Brand in the World Isn’t Even ‘Social’

Marketing

By Mark GardinerJan 24 2013

...watch, both Seb (VP North America) and Joel (Lead Community Manager) have asked me this: even though Trader Joe’s has succeeded without social media until now, couldn’t it do better with a proactive program? Of course it could. Despite the fact that customers keep to themselves at other grocery store...

blog article

Brian Solis: Thoughts on Disruption, Innovation and the Future of Marketing

Marketing

By Natalie MeehanJul 19 2016

...sually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it. Leo Tolstoy, the Russian novelist, once said, ‘We all talk of change, but non...

blog article

Why Everybody in Your Organization Should Be a Customer Advocate

Marketing

By Kit SmithJul 21 2016

...the frustrations of customers, why you are losing business to competitors and why people churn. From qualitative research Surveys and focus groups are an important addition to the mix, allowing your customers to tell you in their own words what is important to them, and digging into key issues a few...

blog article

Olive Garden is Bouncing Back. Can Social Data Explain Why?

Online Trends

By Gemma JoyceJul 19 2017

...re information [bw_banner_cta type=1 url=”https://www.brandwatch.com/the-social-index/” button=”Where do you rank?” title=”Brandwatch reveals which brands are leading online” image=”https://www.brandwatch.com/wp-content/uploads/2017/07/olive-garden-cta-2.png”][/bw_banner_cta] Olive Garden looked like...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.