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[New Report] State of Social 2024

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blog article

Why Targeting Millennials is No Better Than Targeting Snake People

Marketing

By Joel WindelsFeb 26 2016

...et so sick of it, I made use of the Millennials-to-Snake-People Chrome plugin, which is about as hilarious as it sounds. I often hear brands state that they are trying to target Millennials, as if that’s some grand strategy designed to reach a whole new group of consumers. The hype is huge, and every...

blog article

What Happens Online After You Die? Exploring the Digital Graveyard

Online Trends

By Joel WindelsJul 28 2014

...the news far more promptly, affectionately and far-reaching than may have been the case in a pre-digital world. In another touching tale, a child, who lost his father at six, was able to reconnect with the ghost of his parent via a recorded sequence in an Xbox game. The list of stories concerning the...

blog article

Where is the Best Place to Network?

Uncategorized

By Felicia SavageAug 20 2012

...beneficial professional relationships. Why is face-to-face communication so significant? Needless to say, much more information is exchanged when people are meeting in person. However, much of it is non-verbal. From facial expressions and body language to their tone of voice and even how they dress,...

blog article

How to Identify Market Trends Online Using Tools and Resources

Marketing

By Kit SmithJan 19 2017

...with social intelligence The above tools are all free, but free tools come with limitations. The first is that you are going to have to wade through a lot of cat videos before you find anything relevant to your industry. Maybe that’s a plus for you. It’s certainly not productive, though. Using a soc...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.