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blog article

Case Study: How Comic Relief Used Social Intelligence for Positive Change

Marketing

By Hannah TregearAug 26 2015

...egy, Comic Relief wanted to grow its social media presence. It needed a platform that would measure the impact influential celebrities such as One Direction, Daniel Craig, and Sam Smith had on reach and sentiment, and how those metrics differed throughout the various campaigns. That’s where Brandwatc...

blog article

Social Media for Restaurants: How Wendy’s Used Social to Increase Stock Price by 41%

Marketing

By Kit SmithOct 16 2015

...eeseburger they noticed a large amount of love on social media for the burger. Using Brandwatch, they collected the comments across social media and combined this with their audience insights to create music videos for tongue-in-cheek love songs to the burger. The cross channel approach initially pos...

blog article

Announcement: New $33m Funding for Global Expansion, Deeper Tech, & Partnerships

News

By Giles PalmerOct 29 2015

...pened an office in Singapore, launched our French presence, and unveiled the smartest automated social intelligence reporting in the industry. We’ve also hired a new Head of Product and a new CTO. It has been a busy year for Brandwatch. Looking forward to 2016, we’re going to keep building on what we...

blog article

React: Trump Knocked Off Perch By Carson In Third Debate

Online Trends

By Emma ShanahanOct 29 2015

...nteers. In fact, Trump has the largest Republican presence in the state. Candidates, voters and onlookers alike are all acutely aware that in order to succeed in the Iowa caucus candidates must appeal to the religious vote. One would think that this automatically poises Ben Carson as a favorite due t...

blog article

Influencer Marketing: 7 Key Questions Answered by Industry Experts

Marketing

By Ruxandra MindrutaNov 27 2015

...eers. So, more than ever, we need to increase the presence of social proof in our actions, channels and marketing. The value of a successful customer and influencer is priceless.       3. What are the key benefits of influencer marketing?   Misha Talavera – CMO & Co-Founder, NeoReach   Influencer mar...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.