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Maturity Model: social media management
Guide

The Social Media Management Maturity Model

...In this guide, we share expert advice on how your brand can optimize its social media management function to make a bigger impact. Is your organization optimizing its potential on social? Here's a practical framework for leveling up your social media team....

Report

Brandwatch 2024 Digital Marketing Trends

What trends should digital marketers be watching in 2024? We analyzed millions of online conversations and asked marketing experts for their predictions to identify the trends that will play the biggest role in digital marketing in 2024. In this report, you will learn about: The biggest digital mark...

Guide

Selecting a Social Media Management (SMM) Tool

...knowledge of the functions built into today’s top social media management platforms. So if you’re already interested in buying a social media management tool but are confused about where to begin your search or how to compare different vendors, this is the guide for you. Finding the perfect social me...

Guide

How To Deliver Exceptional Customer Care on Social

...Take your customer service on social to the next level with our comprehensive guide which covers the benefits and challenges as well as strategy and best practices....

Guide

How to Measure your Social Media ROI

...nd inspiration so you can prove the worth of your social media efforts. Our guide on How to Measure your Social Media ROI is for marketers, just like you, looking to demonstrate the value of social media marketing to your company. It’s full of examples and inspiration so you can prove the worth of yo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.