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[New Report] State of Social 2024

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blog article

5 Ways to Navigate Social Media Influencer Marketing

Marketing

By Michelle GoodallDec 20 2016

.... [bw_banner_cta type=2]Let the power of social intelligence boost your influencer marketing.[/bw_banner_cta]   Digital transformation and communications consultant Michelle Goodall shares her tried and tested tips on how to become an expert in influencer marketing....

blog article

Twitter Trends: 5 Predictions on What to Expect in 2017

Marketing

By Kit SmithDec 13 2016

...ents about being a news platform suggest that the company is going to focus on maximizing their core experience. Those are the Twitter Trends we think will continue into 2017. There will no doubt be a lot of change in the year ahead, and maybe Twitter have something up their sleeve that we haven’t th...

blog article

How to Identify Market Trends Online Using Tools and Resources

Marketing

By Kit SmithJan 19 2017

...rest has discovery and trends at the heart of the experience. Clicking the compass icon reveals ‘Today’s Picks’ and a whole list of trending topics split into categories. Identifying market trends with tools Google Trends The landing page of Trends has a list of popular stories, along with the associ...

blog article

Interview: EntSight on Providing Audience Intelligence For Brand and Entertainment Marketing

Marketing

By Hannah TregearMar 24 2017

...easure it? To EntSight success is a client who is completely satisfied with our insights and recommendations and who feels confident that they can go on to make informed strategic decisions based on them. How has the Brandwatch platform helped you work better? For social data analysis Brandwatch is t...

Guide

Social Listening in Practice: Logo Recognition

...tion use cases that are invaluable for enterprise companies. As technology improves, so do the immense marketing opportunities. Logo recognition and analyses are revolutionizing sponsorship ROI metrics, consumer insights, and how entire marketing teams measure the impact of their activities. This gui...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.