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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Ask an Analyst: Four Things Businesses Must Understand on Social Analytics

Marketing

By Ben EllisApr 13 2016

...company. Just like having an IT department is a no-brainer for most companies, social analytics should be viewed the same for your social media team/department – and ultimately for the whole company too. Now, if you’re going to have a social analyst, you’re also going to have tools – but not just any...

blog article

React: Twitter Reacts to Game of Thrones Season 6 Episode 3

Online Trends

By Gemma JoyceMay 9 2016

...andwatch monitors how Twitter reacts to Game of Thrones season 6 episode 3 minute-by-minute....

blog article

Interview: Telling Compelling Stories and Reaching the Right Audiences at The BBC

Marketing

By Natalie MeehanMay 16 2016

...re launching. Digital channels were starting to become more important and, as the market was splitting up, more options were emerging. So I’ve always been aware of the fact that there’s lots of competition to get audiences to your content. The digital world has revolutionized the way people access vi...

blog article

How to Understand and Influence Consumer Behavior

Marketing

By Kit SmithOct 28 2016

...r post on the top competitor analysis tools. Blog comments – Comments on your blog can be a good way of discovering any questions your audience might have. Twitter Insiders – Twitter recently launched Insiders, a 12,000 strong focus group of US & UK Twitter users. Google trends – Google Trends can he...

blog article

Brandwatch Tips: Using Social Listening to Track Your Coverage

Marketing

By Ruxandra MindrutaJan 31 2017

...it retrieves, so this part of the process is a one-off step. Of course, you’re free to go back to it anytime to make edits, but generally, it’s the gift that keeps on giving. It’ll be there to do all the work for you, whilst you can focus on the results and the actions that need to be taken upon that...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.