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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Survey: How Americans Use Online Reviews for Residential Services

Marketing

By Iris VermerenFeb 9 2015

...in-points being expressed online. If they can overcome a pain-point, then they can reap the revenue that follows. 2/ What are the most popular review sites these days, and what effect do these reviews have?   Yelp is the most popular of the review sites out there today. Our study shows 74 percent of...

blog article

Interview: Agility, Innovation and Using Social Data at L’Oreal

Marketing

By Mélanie CorolleurMar 23 2017

...sectors in terms of intermediation, the boom of e-commerce and the development of online services and training. Though these changes were initially perceived as threats, they have ultimately had a very positive impact for our business sector, all the stakeholders in the supply chain have refocused o...

blog article

Social Media, Search Marketing and Ron Burgundy

Marketing

By David CarrilloApr 10 2014

...gh the noise and find these helpful nuggets is by searching with query operators on social networks. Let’s pretend I own a company that sells and repairs laptops. I’m looking to expand my Help/FAQ section but am having trouble deciding what I can write that people would actually find useful. Enter a...

blog article

4 Great Reasons To Use Social Media For Your Business

Marketing

By Joel WindelsFeb 21 2012

...Ranking You want your website to rank high in the search engines, and social media can actually help with this. Search engine optimization (SEO) improves any time you get more traffic to your website. When people start using Twitter, Reddit and Facebook to share your promotions, blog posts or article...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.