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By Kit SmithMar 4 2016
...n to understand that their online audiences can become a community, to the benefit of customers, potential customers, and the business itself. In the early days the role may have consisted of posting content to social media channels, but as the discipline has evolved so has the depth of the role. In...
By Joel WindelsMar 19 2012
...taff guidelines to prevent personal profiles from compromising their company image. How Social Media changes the Business Procedures Two of the UK’s largest news broadcasters have recently reportedly changed their staff social media guidelines. This is mainly due to the fact social media accounts hav...
By Joel WindelsMar 26 2012
...ch techniques to our clients, it understandably becomes a fairly complex skill. Some of our competitors prefer to hold your hand as you decide what to search for, but we’ve found that time and again this ultimately restricts your ability to search for exactly what you’re looking for. Here’s a quick g...
By Kit SmithJul 8 2016
...ingly customer-centric, delivering great customer experience has become central to retaining business and increasing profits. By understanding the different market segments within the customer base and their associated customer lifetime value, companies are able to strategically target the most valua...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.