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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Have We Reached Peak Unicorn?

Marketing

By Jane CroninFeb 13 2018

...ocial media feeds were taken over by Starbucks’ oh-so-grammable unicorn frappucino in the summer, then you were right. This created by far the biggest single topic trend, and let’s hope the person who thought up this product idea got a big raise. After sickly beverages, making yourself over to look m...

blog article

5 Excellent Reasons Why Businesses Should Blog

Marketing

By Elizabeth VictorOct 20 2014

...der it so that it comes up as www.blog.yourdomain.com or www.yourdomain.com/blog. Speak to Your Customers Through Your Blog   If you have a website or in-store displays, this is one way to “speak” to your customers; however a blog really allows you to tell stories in a timely fashion. It’s a place to...

blog article

Using Historical Data: Create Disruptive Products

Marketing

By Phill AgnewFeb 9 2017

...o see it for yourself, speak to your Brandwatch representative. Not a customer? Click below to find out how Brandwatch can work for you. [bw_banner_cta type=2 url=”https://www.brandwatch.com/unlimited-historical-data”]Unlimited Historical Data for instant historical insight.[/bw_banner_cta]   Social...

blog article

How Argos are Leading the High Street Revolution Using Social Insights

Marketing

By Chelsea FearJul 21 2014

...tal age, with the opening of some beautiful, shiny-brand-new, polished digital stores. Gone are the heavy catalogues, being replaced with slick iPads.   Customers no longer have to go to several members of staff to pick, place, pay and finally collect an order – it now all occurs at one till. James F...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.