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blog article

Gleanster’s Social Listening Report: Why Use Social Listening Tools?

Marketing

By Gina HortonDec 16 2013

...a great way for businesses to manage their online presence.   Other metrics measured were ‘value drivers’ and how companies use social listening to ensure a return on investment, the ‘challenges’ that practitioner’s face and the ‘performance metrics’ they use to measure ROI. Which Tool Should You Use...

blog article

How Advanced is Your Company’s Social Media Program?

Marketing

By Joakim NilssonFeb 11 2014

...ns decided that it would be a good idea to have a presence on Facebook or Twitter. As launching a Facebook page doesn’t require a budget, no approval process stopped this person from going ahead and launch it. Most likely, any such initiatives weren’t taken very seriously at the top either,as a tradi...

blog article

Not Your Average Bank: Customer Service as a Marketing Tool

Marketing

By Ruxandra MindrutaFeb 17 2014

...hes closed in 2013 in the UK alone, following over 2200 closures in the US the year before. However, banks doing nothing to remedy this decreased level of personalised interaction could suffer a major dent to their customers’ satisfaction. Therefore, the challenge for financial brands is to revive th...

blog article

Design Will Either Drive Conversions or Steer Customers Away

Marketing

By Keller TiemannMar 13 2014

...ere about the importance of design in your online presence. For a business owner, the important web design statistics to be aware of prove that design either drives conversions or steers customers clear away from your business. Stanford’s Study on Web Credibility   In a study done by Stanford known a...

blog article

Using Social Media to Inform Mergers & Acquisitions

Marketing

By Iris VermerenMar 18 2014

...ets of the business’s perception? 2. Social Media Presence   Start by doing an audit of all your candidate’s owned social profiles, perhaps by using a channels feature. Poor implementation of a solid social media strategy can often have direct repercussions for any company’s ability to market, sell a...

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