Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Natalie MeehanMar 9 2017
...o achieve a fair, profitable and sustainable human-machine complementarity? Join our CEO Giles Palmer alongside Greg Milliken, Medi Merai, and Romain Delassus for this interactive panel on the future of jobs. Find us: Saturday, March 11th – 3:30–4:30PM | Austin Convention Center Room 6AB Brand Innova...
By Ruxandra MindrutaApr 28 2017
...as a result. However, let’s say you’re a B2B tech company- are reality TV stars’ audiences going to be interested in your offering? The answer is likely to be no. As a brand, you need to understand and explicitly define exactly what you’re hoping to achieve from implementing influencer marketing or i...
By Phill AgnewApr 19 2017
...havior they advise. Example: Buy one, get another free. 4. Infomation power Someone who possesses valuable information can alter behaviors. Example: A YouTuber, who has used a product and posts a review. 5. Expert Power People who possess renowned knowledge in a specific area. Example: When Seth Godi...
By Dinah AlobeidApr 27 2017
...a front seat to its transformation from the event-based command center to a data insights Center of Excellence — from the lens of both “center” as physical space and as a hub of organizational structure. I asked Michael to give us his experienced purview on creating an insights CoE. An insights Cent...
By Dinah AlobeidJul 14 2017
...als working in consumer insights teams. Achieving company-wide cut-through to secure sponsorship and the attention of C-suite employees/executives/key stakeholders is paramount to a successful data-driven insights strategy. In this second installment of our Insights Center of Excellence Q&A blog seri...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.