Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Jasmine JaumeFeb 7 2014
...our next webinar, all about understanding your online audience. Sign up here: February 20 3.30-4pm GMT February 27 1.30-2pm EST ...
By Iris VermerenFeb 24 2014
...ibe’ as much on social channels as they would on e-commerce emails. Then you can still decide to proactively use less public channels, such as direct phone calls or emails, to engage with customers in a way that is relevant, helpful and personal. Fundamentally, the goal should be to interact and conv...
By Sophie EaganFeb 27 2014
...re not interacting with clients and potential face-to-face is that they lose a certain portion of the “personal touch” in these relationships. In a personal meeting (or even in a telephone conversation), the adviser can rely on prompts from the other person to get a handle on his or her level of know...
By Jessica EdmondsonMay 6 2014
...d social According to Paul Chaney of Practical Ecommerce, “effective social media engagement is no longer free. To guarantee visibility and reach, you’re going to have to pay to play.” Of course non-paid social media engagement will likely be brands’ bread and butter for a long time, because people...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.