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[New Report] State of Social 2024

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blog article

18 Social Media Holidays to Celebrate This August

Marketing

By Yasmin PierreJul 10

...Check out the most dynamic unofficial holidays and events in August 2024 to level up your social media content....

blog article

How Freestyle Interactive use Brandwatch for Social Landscaping

Marketing

By Dominick SoarNov 14 2011

...strategies for their clients. Over to Sean! As a Community Manager, the starting point for any social strategy we create for clients is always ‘who is the audience?’. The Freestyle Interactive ethos is one that Content, Search and Social are all entwined and interdependent, hence why our copywriters...

blog article

Marketing: Transitioning from Customer Service to Customer Engagement  

Marketing

By Peter DavidsonFeb 12 2016

...tomers want to know as much as possible about the business they are dealing with. Businesses want to know what the customer is thinking about their business. When customer engagement is used and with the help of cloud based phone systems, it is easier for everyone to communicate and share information...

blog article

We Ask The Experts: How to Get Closer to Your Customers

Marketing

By Ruxandra MindrutaSep 19 2016

...and brand tracker studies, reporting back how the company compared to the competition and what products were best received, but with a lag of weeks or months as the data was collected manually analysed. But as CRM matured it was recognised customers could be engaged with at any point. Like their sale...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.