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[New Report] State of Social 2024

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blog article

The Ten Best Marketing Campaigns of 2016

Marketing

By Kit SmithDec 16 2016

...destinations serviced by Virgin Holidays. https://www.youtube.com/watch?v=NCUFpYGOsQ4 Pret A Manger – Little Veggie Shop This ad might not seem as exciting and flashy as some of the others listed here, but I’ve chosen it for a very sound reason. Pret asked their customers for insight and acted on the...

blog article

The 9 Circles of Social Media Hell: When it All Goes Horribly Wrong (p1)

Marketing

By Jasmine JaumeDec 6 2012

...y story” (yep, and we’ve read both sides) and the manager clearly is not well-versed in social media, as when asked why the offending tweet had not been deleted, the manager said that she ‘didn’t think tweets could be deleted’. What to do: There’s really no excuse for being rude to your customers onl...

blog article

Monster.com, Conversocial and Turbine Labs on The Voice of the Customer

Marketing

By Natalie MeehanJul 26 2016

...ut in front of that, and we’ve talked a lot about community managers and the job description that’s related to people who are in this business, and the reality is they’ve always had to wear a lot of hats. And for a long time, that was just because we were first adopters. But now it’s because we have...

blog article

Guide: How to Use Social Media to Change the Way You Recruit

Marketing

By Will BridgesJul 15 2015

...ok or Twitter to advertise jobs and find candidates, they are good places to enhance your search and open up roles to a different, perhaps more varied, audience.   [bw_banner_cta type=3 url=”https://www.brandwatch.com/careers/”] We’re recruiting, too. Check out our roles [/bw_banner_cta] Reach a wide...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.