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By Joel WindelsJan 14 2013
...of image sites like Pinterest and Flickr, review sites like Expedia and Yelp and video sites like YouTube and its brethren, only now did we feel like we needed to unambiguously divide those mentions in our automatic classification. Previously we used the following Page Types to classify each mention...
By Ruxandra MindrutaApr 7 2017
...ct with people visually. The second example is an experience company, Cirque du Soleil. So, Cirque de Soleil really transformed itself as a creative company by integrating more data processes. They got to a point in their business where they were opening shows in so many places that people didn’t go...
By Ruxandra MindrutaDec 5 2016
...hey are not committed enough to using social to accomplish their business objectives”. The role of social in the research mix In Ron’s eyes, one of the biggest benefits of getting social into the market research mix is diversifying the types of data that are being collected and analyzed for the marke...
By Marcus BeardApr 11 2014
...ies on community management, we tackle the traits community managers need to have in order to get a handle on the brand, the community, the product and the newest trends. A community manager’s role covers a mix of customer service, marketing, PR and brand evangelism. It’s no wonder our expert intervi...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.