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[New Report] State of Social 2024

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blog article

The Online World of Lego

Marketing

By Josh BoydApr 13 2018

...t’s interesting to see how it’s evolved from rage comic memes to common Twitter vernacular. And so, to finish, and to drive home the pain Lego inflicts around the world on top of all the joy it spreads, here’s a video of the world’s longest Lego walk: What do we talk about when we discuss Lego online...

blog article

CMO View: On Always Working in the Zone of ‘Now What’

Marketing

By Will McInnesSep 29 2015

...ts made, the action that leads to new, changed outcomes. This, this is the key to unlocking the real value in our work in research, in analytics and in social intelligence. This is the land of informed decisions – the new decision to drive that unprofitable customer segment to online-only channels or...

blog article

Communities: We Rate the Top 10 Free Twitter Chat Tools

Marketing

By Iris VermerenMay 20 2015

...ne, Twubs offers a good solution. This Twitter API-compliant chat tool aggregates Tweets, images and videos into a branded page and is free to use. Twubs’ is built to handle live events and foster relationships between hosts and participants. Chat organizers are able to easily create public-branded h...

blog article

Top 10 Marketing Campaigns of 2017

Marketing

By Ruxandra MindrutaNov 21 2017

...er in partnership with Umami Burger. So, it’s a no-brainer that the number one quick-serve restaurant on Brandwatch’s Social Index hopes to leverage her influence and target Coca-Cola drinkers to lure them to eat their food. As a member of our sales team I’m a fan of leveraging relationships and usin...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.