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[New Report] State of Social 2024

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blog article

5 Ways LinkedIn Can Help You Boost your Business

Marketing

By Sarah BrooksAug 4 2014

...ions, generate valuable leads, and ultimately grow your business. LinkedIn is easily the premier social networking site for businesses and business professionals. While Facebook and Twitter may get the lion's share of ......

blog article

Interview: Margaret Molloy on Simplicity and Influence in the CMO World

Marketing

By Ruxandra MindrutaJul 11 2017

...ee dimensions. [bw_banner_cta type=1 url=”https://www.brandwatch.com/guides/customer-experience-transformation/” button=”GET THE GUIDE” title= “Championing Customer Experience” image=”https://www.brandwatch.com/wp-content/uploads/2017/05/marketer-guidePress-Release-Thumbnail-.png”]Learn how lead a cu...

blog article

Ask an Analyst: Four Things Businesses Must Understand on Social Analytics

Marketing

By Ben EllisApr 13 2016

...to their role, thus having a hybrid role, like a community manager and social analyst, or a marketing manager and social analyst. Companies that don’t have much of a social budget should go for the second option when it applies and when both roles can fit without overworking resources (remember that...

blog article

Product Update: Introducing the Impact Score

News

By Jasmine JaumeMar 5 2013

...impact. Sorting by Impact in the Authors and Top Sites components will allow users to quickly understand the key sources and voices promoting their campaigns across the web, all in one easy list. Brand and Community Management The Impact score allows community managers or teams in charge of social m...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.