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[New Report] State of Social 2024

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blog article

Social Media Monitoring: How to Build a Good Query

Marketing

By Bryan TookeySep 22 2010

...D (repair OR problems) NOT (“spare parts” OR site:www.autotrader.com) Want more guidance? We will roll out more posts, including examples and videos, on creating queries over the next few weeks, and will tweet these when they come out. Note on images: all images licensed under creative common. You wi...

blog article

Marketing: 5 Social Media Platforms For Marketers To Watch

Marketing

By Jamie DalzellApr 12 2016

...e’s why: Its founders have pledged to keep Ello ad-free, forever. They also promise never to sell your personal information to third parties. See points #1 and #2. At a glance, Ello looks to be anti-advertising, anti-business, and anti-just-about-anything that could provide your business with a profi...

blog article

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Marketing

By Joel WindelsAug 15 2014

...Larabar is more keenly associated with its gluten-free properties. Kind bar, while also being a gluten-free product, actually gets proportionally discussed far more frequently in relation to health instead. So we have three similar products operating in a niche sector that may have all used marketin...

blog article

Social Media for Restaurants: How Wendy’s Used Social to Increase Stock Price by 41%

Marketing

By Kit SmithOct 16 2015

...udience insights to create music videos for tongue-in-cheek love songs to the burger. The cross channel approach initially posted videos on Facebook to instigate their viral spread, and as the campaign grew the videos were released on Youtube. The campaign tracked the sentiment behind the campaign, a...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.