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blog article

React: Twitter Reacts to the Game of Thrones Season 6 Premiere

Online Trends

By Gemma JoyceApr 25 2016

...d the season six premiere made one huge splash on social last night. Before we continue, our data doesn’t contain specific spoilers but we will reveal the characters and times that generated the most buzz on Twitter. If you want the show to be a complete surprise, perhaps wait until you’ve seen it to...

blog article

Interview: In Conversation on Brand Management at The Financial Times

Marketing

By Hannah TregearMay 3 2016

...h campaign and measure the results. Making use of social media to promote content and using social listening as a way of monitoring the success of content has become increasingly important to the FT’s success. Although her role is based from the organization’s London HQ, when we spoke to Watts she wa...

blog article

React: #HistoryMade and the State of the Presidential Race on Social

Online Trends

By Emma ShanahanJun 9 2016

...pcoming months. We looked at the past 3 months of social data to determine what topics social media have been discussing in relation Clinton and Trump. Unsurprisingly, 22% of conversation surrounding Donald Trump is related to immigration. Foreign policy accounts for the majority of the conversation,...

blog article

The Importance of Content: How Business Blogging Can Make or Break Your Brand

Marketing

By Andrea BellSep 7 2016

...er, at times it’s difficult to maintain an active social media presence without access to exceptional, top-quality content. Sharing external content (that others write for you) on social media sounds good, but there’s nothing more satisfying than directing those leads to your own site. The whole thin...

blog article

How to Find Influencers on Social Media

Marketing

By Kit SmithOct 31 2016

...ter Query and Dashboard. Influencers often have a presence on multiple social networks, so it’s worth looking to see if those you have identified have Facebook or Instagram accounts. The second is our Channels feature, which offers a detailed analysis of your – and your competitor’s pages. Simply ent...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.