[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Joakim NilssonMay 13 2014
...s own social media channels. That should be an eye-opener for most marketing people about what and who impacts a brand in social media. Of the sports book researched I saw a big difference in how sports books’ own social media content impacted the voice and reach of their audience. A brand like Paddy...
By Kelly AutenriethMay 30 2014
...tors – meaning you can create a Rule as simple or complex as you’d like. If we want to understand the influence that Beyonce has on our audience in inspiring a commercial intent, we can create a rule using “intent to purchase” language, like below: By applying this Rule to our general data set, we ca...
By Ruxandra MindrutaJul 7 2014
...ontent management systems. Interestingly, the year-on-year comparison shows there has been a significant decline in the proportion of organisations who plan to increase investment in social media management systems, from over a third (38%) in 2013 to a quarter (26%) this year. However, in terms of so...
By Jessica EdmondsonAug 7 2014
...Compare this feed to any run of the mill, picture-free company Twitter feed, and you’re bound to see far more retweets and favorites with the former. How to Get Your Brand on the Interactive Social Train 1/ Think of a Theme for Your Brand or Campaign As you saw with the Lookout example, a single p...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
