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[New Report] State of Social 2024

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blog article

The Top 15 Social Media Management Tools

Marketing

By Ruxandra MindrutaAug 21 2023

...media is delivering value for your business? Brandwatch Analytics is an enterprise social intelligence platform that helps social media managers track and measure the ROI of all their social activity. Learn more by booking your free demo. [bw_banner_cta type=2]Measure the impact of all your social me...

blog article

4 Ways to Measure and Track Brand Awareness

Marketing

By Kit SmithOct 25 2023

...e are actively digesting your content rather than watching it slip by on their news feed. What should you be measuring against? Benchmark In order to track changes in brand awareness you need to benchmark against your baseline metrics, looking at a long enough time period to spot any natural peaks an...

blog article

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018?

Online Trends

By Gemma JoyceMar 9 2018

...erm trouble for them, but at the same time established platforms ought to keep their eyes on newcomers who can quickly gain fans. A you a journalist looking to cover our data? Email react@brandwatch.com for more information   The Brandwatch React team analyzes the social data around people quitting s...

blog article

How to Run a Social Media Competition Using Brandwatch

Marketing

By Gemma JoyceJul 5 2018

...Social media competitions are a great way to boost awareness of your brand but tracking one that goes beyond the simple "retweet to win" model can be tricky. Luckily, we're here to help....

Guide

Consumer Research: Building Better Personas

...Learn to build audiences and personas that deliver real value for your business....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.