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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Conducting Social Media Research: How to Find Real Consumer Insights

Marketing

By Kit SmithSep 6 2016

...ent author types. Golden rules for social media research 1. Compare everything and constantly seek out difference The fundamental tenet of social media research is noticing a difference between things. You don’t know what good looks like without seeing the bad, but you are looking for a significant d...

blog article

Launching Brandwatch Vizia: Beautiful Data at Your Command

News

By Jasmine JaumeSep 18 2013

...t makes it unique?   Vizia is, in effect, a second-generation ‘command centre’ – it takes the ideas of the traditional command centres of the past few years, and builds on them. We’ve gone beyond static, boring charts and one-dimensional displays that are so frequent in traditional command centres. V...

blog article

OMG I HATE MY JOB! Employees Be Warned

Marketing

By Joel WindelsMar 19 2012

...taff guidelines to prevent personal profiles from compromising their company image. How Social Media changes the Business Procedures Two of the UK’s largest news broadcasters have recently reportedly changed their staff social media guidelines. This is mainly due to the fact social media accounts hav...

blog article

Competition: See Your Idea in Brandwatch Analytics

News

By Nick TaylorJul 16 2015

...t efficient and effective way for your needs. Side-by-side components Sometimes you need to be able to compare two different graphs at the same time. Or you might want to separate your data into two segments by using filters and look at them alongside each other. This is simple to do now in your dash...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.