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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI

Marketing

By Dinah AlobeidJan 10 2017

...on that came to light through said insights. The power isn’t just in the knowing, it’s in the doing. Free download The Case for Social Consumer Insights...

blog article

Organic Social Media Reach is Falling: Here’s How B2B Marketers Can Fight the Drop

Marketing

By Peter MorganSep 26 2016

...son’s News Feed each time they log onto Facebook. Competition in News Feed is increasing, and it’s becoming harder for any story to gain exposure in News Feed.” Brian Boland, VP Advertising Technology, Facebook   Vying for attention This competition for attention isn’t new, but it’s getting more and...

blog article

How to Use Social Media for Customer Service

Marketing

By Joel WindelsMar 21 2012

...ld. Finding the conversation Almost half of all 18-34 year-olds expect a response within 12 hours on social media, and complaints to companies will be no different. Therefore, it’s incredibly important that you are able to locate and isolate these mentions of your brand as soon as possible. Low-end t...

blog article

Guide: How to Upgrade Your SEO and Content Marketing Strategy

Marketing

By Natalie MeehanMar 23 2016

...o, rather than keyword-stacking, or pulling a bait-and-switch (getting a web page indexed and ranked and then changing the page entirely), a successful, forward-thinking SEO strategy will now encompass: A strong understanding of your audience, including how they search, what content they share and wh...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.