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[New Report] State of Social 2024

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blog article

“That’s so Black Mirror”: How the Name of a TV Show Became an Everyday Expression

Online Trends

By Gemma JoyceFeb 21 2017

...bw_banner_cta type=1 url=”https://www.brandwatch.com/case-studies/vice/” button=”GET THE CASE STUDY” title=”Launching VICELAND UK with the help of social intelligence” image=”https://www.brandwatch.com/wp-content/uploads/2017/01/Thumb-1.png”]Download the case study and learn more.[/bw_banner_cta] The...

blog article

When Orange is not Just a Colour, and Other Challenging Queries

Marketing

By Natalie MeehanApr 26 2014

...y about how to write a useful Query about the telecommunications company, Orange. It’s a classic example, but a good ‘un. Brand names can be very tricky to track accurately and relevantly, especially when they also share their name with a colour and the ‘9th Most Popular Fruit’ (according to a very s...

blog article

The PURPOSE Of Social Search

Marketing

By Giles PalmerJul 7 2008

...this time and a news feed to pull through more up-to-date info. But under the skin, Mahalo is really another wiki. And there are more bizarre social search examples – take twitter. It’s not immediately obvious that Twitter is social search, but it can be. My friend Simon Grice told a story at Being...

blog article

A Guide to Optimizing Your Brand’s Google+ Page: 3 Top Tips

Uncategorized

By Jessica EdmondsonNov 8 2013

...ch or media campaign they might be interested in. Communities. Google Communities are just what you’d think: communities of Google+ users gathering to discuss topics of mutual interest. Joining a community can be a great relationship and expertise-building strategy, and a fantastic way to meet key in...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.