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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Marketing: Instagram, Pinterest and YouTube Trends to Watch in 2016

Marketing

By Kit SmithDec 23 2015

...ominance. Youtube’s response is Youtube Red, an ad-free, high quality streaming service which also allows videos to be downloaded to watch later. The recently announced Google Play Music Family Plan comes with Youtube Red included, helping to launch the service. The Wall Street Journal has reported t...

blog article

Football Data: What Are The Differences Between Online Content in 2014 and 2018?

Marketing

By Gemma JoyceJul 10 2018

...A team of analysts from Brandwatch and BuzzSumo examine headlines and content types surrounding the World Cup in both 2014 and 2018....

blog article

The Top 15 Social Media Management Tools

Marketing

By Ruxandra MindrutaAug 21 2023

...Social MavSocial pushes the fact that it’s an easy-to-use platform. New users shouldn’t struggle to get to grips with it. It has all of the features you’d expect from a social media management tool, including content curation, scheduling and reporting. Generally, a good all round option. Cons: The in...

blog article

Social Media Tips That Add SEO Value

Marketing

By Venchito TamponAug 14 2014

...mizing your social media accounts can help you to obtain like-minded followers who will be your brand followers in the future. Include your targeted keywords and any related industry terms in your social profile descriptions to increase the search visibility of your social accounts. Make sure you com...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.