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blog article

Relationship Marketing: How to Market to Your Customers

Marketing

By Kit SmithNov 2 2016

...ou are trying to decide which platforms to have a presence on, you need to find out where your customers and prospects are already, and join them. This means committing to it as well, not just having a Twitter bot that tells them to email with their details. This also includes being available at the...

blog article

Lego Decides to Stop Funding Hate: Will Other Brands Follow Suit?

Marketing

By Chris OwenNov 15 2016

...porting. It’s fair to say it’s had a fairly solid presence in the last few months, but arguably saw its pinnacle last week with the announcement from Lego that it is ending its current promotional activity with the Daily Mail and isn’t planning on undertaking any further work with the paper. https://...

blog article

Facebook Trends: 9 Predictions on What to Expect in 2017

Marketing

By Kit SmithNov 22 2016

...owth and charged brands to appear in a user’s Newsfeed. So the first stage of the plan is to get these bots to be widely adopted, both by brands and users. Monetization will be introduced later. Facebook recently announced it is to allow brands to buy Newsfeed ads to target their bots at specific gro...

blog article

What’s the Secret to Good Content Marketing? Think Like Pixar, Not a Publisher

Marketing

By Magnus LinklaterJan 24 2017

...part in a conversation that’s already happening. Social listening and content marketing Social media listening is a softer approach to content marketing than the hard sales talk-about-your-product tack, and it delivers powerful feedback while it’s working: after all, talking to people invites them t...

blog article

Amy Collins on Data: An Inside Look at What’s Coming in 2017

News

By Amy CollinsFeb 3 2017

...tiative We crawl more data sources than any other social intelligence company, but I get constant feedback that you want more from us. This covers everything from our crawling of Instagram hashtags, your Facebook pages, YouTube and of the millions of news sites, blogs and forums. We will be taking an...

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