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593 items found for %22social presence showdown%22/feed/rss2/feed/rss2/

blog article

How Airlines Can Use Social Listening to Boost Online Reputation

Marketing

By Ruxandra MindrutaApr 30 2014

...t indeed, airlines with an effective social media presence garner a much more positive customer service reputation than those that are less active. While it is indisputable that a traveler’s customer service experience doesn’t only build upon an airline’s social media activity, the distinct trend bet...

blog article

The Four Rs You Need to be a Modern Marketer

Marketing

By Joel WindelsApr 25 2014

...n increase of 480%. By fundamentally changing the presence/presentation of a brand to coincide with timely TV messaging, Hyundai were also able to half the bounce rate of site visitors (30% to 15%) entering the site during that window. Real-time   This notion for brands to be super agile and ultra re...

blog article

Playing Your Hand: Handling a PR Crisis

Marketing

By James LovejoyApr 25 2014

...#notfail spectrum.   #myNYPD   At 1:55pm on April, 22nd, the NYPD Twitter encouraged its followers to tweet photos of them with a member of the NYPD. That day they received 6,608 tweets with the hashtag “myNYPD”, 2,766 of which ridiculed the NYPD for corruption, racism or brutality. Many of these twe...

blog article

Consumers Don’t Trust Brands on Social Media

Marketing

By Joakim NilssonJun 16 2014

...me the norm for companies today to have a branded presence on social media. This is partly driven by Facebook’s and Twitter’s desire to ensure brands are visible on their respective platforms and to spend their advertising budgets with them, and partly because social media has challenged the traditio...

blog article

Dispelling a Few Myths: The Future of Social Listening

Marketing

By James LovejoyMay 14 2014

...s were great listeners. A successful social media presence dictates that sellers think like buyers do. Empathetic marketers looking to truly understand their audience know that the first step is listening well. But don’t just take our word for it. Let’s take a look at some concrete examples showing w...

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