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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Complex Queries: The Most Important Feature in Social Media Monitoring

Marketing

By Jannette PazerAug 12 2013

...hich has the ability to monitor brand names that could be expressed in variable ways, I wouldn’t even consider any social media monitoring tool that doesn’t have the ability to handle complex Boolean search queries. Interested in our research and the results of the case study? Read or download a copy...

blog article

Interview: The Opportunities in Scaling Social in Larger Enterprises

Marketing

By Natalie MeehanFeb 8 2016

...iel Hansen (@Nat_Hansen) September 3, 2015 His day-to-day work at Clarks HQ involved analysis of online conversation using Brandwatch Vizia, writing insights reports, creating dashboards for stakeholders and testing new and innovative ways to use social listening for the brand. Here’s what he had to...

blog article

Case Study: Optimizing Marketing Campaigns at mycleveragency

Marketing

By Hannah TregearOct 29 2013

...derstanding and responding to consumers Using the complex and refined search capabilities of Brandwatch Analytics mycleveragency was able to monitor all relevant social data from one place. This enabled the agency to engage with their clients customers and minimise the risk of any potentially damagin...

blog article

Facebook Trends: 7 Predictions on What to Expect in 2016

Marketing

By Kit SmithDec 1 2015

...to make a purchase. Facebook’s partnership with e-commerce platform Shopify will allow them to carry out that transaction without leaving the site. Brands will need to consider whether the value of publishing directly to Facebook outweighs the loss of direct traffic and advertising revenue. [bw_also...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.