Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Konstantina VasilevaJan 25 2018
...0 Group Bob Pearson describes this process as “Pre-commerce”. He points out that direct client-brand transactions take up 1% of the time dedicated to interacting with products and deciding whether to buy them. Brands now need to engage consumer attention in the early stages of the journey to purchase...
By Ksenia NewtonFeb 1
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By Kit SmithOct 31 2016
...ken-by=nakdwholefoods Finding influencers with non-branded searches Brandwatch Analytics Non-branded Queries can be even more useful for brands, as it’s a less restrictive method. It looks very similar to the above method but will involve searching for related terms rather than brand names. Writing a...
By BrandwatchJul 4
...Equip yourself with the winning tools and strategies to excel in social media management....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.