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[New Report] State of Social 2024

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blog article

Social Media Metrics: How You Should be Measuring Success

Marketing

By Kit SmithMar 23 2016

...eakdown in your Google Analytics account. Organic search – People coming to your site via a search engine Direct – you can’t tell exactly the route they have taken, but this includes typing the URL into the address bar, clicking on an email link or arriving via a bookmark Social – people coming to yo...

blog article

How Sky News Arabia are Pioneering Social Media in Broadcasting

Marketing

By Joel WindelsMay 9 2013

...he full power of social media monitoring. 1/ Quick-Hit competitive intelligence Sky News Arabia keeps tabs on not only its own performance online, but also that of its competitors. This includes owned social channels, perception of news stories and countless other criteria, which can all be monitored...

blog article

5 Big Consumer Trends in the CPG Industry for 2024

Online Trends

By Michaela VoglNov 16 2023

...What are the latest trends in the consumer packaged goods industry? Read on to discover how consumer behavior and buying habits have changed lately....

blog article

React: Is Kanye a Hufflepuff? This Week’s Social Round-Up

Online Trends

By Gemma JoyceJan 29 2016

...ted this week when the newly designed sorting hat quiz returned to Pottermore. Mentions surged on Thursday and Friday as “Potterheads” tried out the quiz and posted their thoughts and assigned houses online. Pottermore – Home #omg the #SortingHat is back thank you @pottermorehttps://t.co/bPP3PoLGUX —...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.