Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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...rity Quick tips for improving data governance at your organization, no matter where you’re at right now Personal data is a major commodity in today’s economy, and companies hold a responsibility to treat that data with care and respect....
...Learn how Brandwatch is helping the Potential Energy Coalition monitor social conversations around climate change and improve their Science Moms campaign...
Brand health measurement is vital, yet so many businesses avoid it or resort to using basic KPIs. In this guide, we’ll talk you through how to develop an approach to brand health that can lead to meaningful change within your organization. We'll also take you through how to use digital consumer inte...
...how can businesses set themselves apart from the competition? In this guide we’ll share good practice and advice on how to: Bring the voice of the customer into decision making Stay agile for proactive and reactive CX improvement Establish a culture for, not against, innovation Turn data into meanin...
...to connect with consumers How to develop a deeper understanding of consumers to build campaigns that truly resonate How marketers can play a role outside of the traditional sales funnel by strengthening relationships with current customers Our guide brings together the advice and opinions from over 1...
Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...
Our annual Social Outlook report is the most comprehensive look at the consumer and industry trends impacting brands on social. Discover the key trends and industry benchmarks across: Brand health Consumer engagement Content performance Audience demographic 200 million conversations. Over 250 brands...
...eased around the world, the initial shock of Covid-19 is over. But the new phase we’ve entered has just as many challenges to face as the first. Despite the uncertainty that surrounds this time, consumers are giving some indication of how they’re planning for it and thinking about behaving within it....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.