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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Guide

Campaign Analysis

...There are so many ways to measure the success of a marketing campaign, from the very beginnings, through to the ongoing iteration and the end-of-campaign reporting. In this guide, we'll take you through seven ways marketers can employ online consumer insights to measure campaign performance....

Guide

Analyzing Reviews for Impactful Insights

...do I increase the rating average for my product? What product features do customers want? How do our product reviews compare to competitor product reviews? 12 game-changing insights you can discover in minutes using Brandwatch Reviews...

Report

The Rise of FinTech in APAC

...eport, you’ll find out what can be learned by analyzing conversations around: The rise of blockchain and cryptocurrencies Mobile banking offerings in the Asia-Pacific region Trends in personal finance Analyzing consumer conversations surrounding blockchain, mobile banking, and personal finance in the...

Guide

Championing the Customer Experience

...r experience to be their primary differentiator.” - Gartner Your markets are more competitive. Your customers are more demanding. The number of touchpoints you manage increases every year. Being a marketer has never been so complex or challenging, but there is a clear path to success. Over the next f...

Brandwatch case study with Base Beauty
Case Study

Base Beauty

...Discover how Base Beauty leveraged social data to drive business growth...

Guide

CMO Guide: Championing the Customer Experience

...r experience to be their primary differentiator.” - Gartner Customer experience has moved beyond a buzz-phrase and is now increasingly considered the number one priority of the CMO. The stakes are high. CMOs who aren't already investing in customer experience are at risk of being left behind. The CMO...

Case Study

AttentionMedia

University of Connecticut Case Study
Case Study

University of Connecticut

...Learn how the University of Connecticut optimized their social media efforts and went viral with Brandwatch...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.