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[New Report] State of Social 2024

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blog article

Growing Right: Balancing Expansion with Culture

Marketing

By Will McInnesApr 28 2014

...are moving from being managers of teams to being managers of managers of teams? This fantastic piece captures that challenge . What does this transition from ‘player’ to ‘coach to ‘GM’ to ‘commissioner’ mean for communication, for style, for reporting, for control and influence? Of course, it means...

blog article

Ready, Set… Engage: Brandwatch and Spredfast Integration

News

By Will McInnesMay 29 2014

...id Rod Favaron, CEO of Spredfast. We’re proud to be a Spredfast partner and excited to be one of the first platforms to implement the Engage Button functionality – coming soon. There are no compromises for Brandwatch and Spredfast integrated suite users, with two best-of-breed platforms. Want to see...

blog article

Measuring ROI: Understanding the True Value of Digital Touch Points

Marketing

By Ruxandra MindrutaJul 7 2014

...s a 3% increase from last year’s figures. When it comes to technology investment, CRM takes the top spot, with half of the companies surveyed planning to spend more in this area. Other areas organisations are likely to be increasing investment in are business analytics and web analytics software, ema...

blog article

More and More Data: How We’re Confronting the Challenges

News

By James StanierAug 1 2014

...ce systems, writing the job scheduling would be a complete pain. However, Curator and ZooKeeper tame this complexity. ZooKeeper is a way of coordinating and managing distributed systems, and it can conceptually be thought of as a tree of nodes that your application can read from and write to. If we’r...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.