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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

The Dark Side Of Wearable Tech: Should You Be Worried?

Marketing

By Michele WrightNov 17 2014

...se from International Data Corporation (IDC), a research company that analyses future trends, “wearables took a huge step forward over the past year and shipment volumes will exceed 19 million units in 2014, more than tripling last year’s sales. From there, the global market will swell to 111.9 milli...

blog article

It’s All About The Moustache  

Online Trends

By Ashling ScanlonNov 17 2014

...e part in the “no shave” campaign as it’s more all-encompassing. Here at Brandwatch, we’re supporting the cause in a big way (just check out our Twitter pic takeover). We were intrigued by the similar but unconnected campaigns, and are tracking social media conversations to see how both campaigns are...

blog article

Why Has Twitter Suddenly Gone Wild For P.F. Chang’s?

Online Trends

By Marcus BeardDec 16 2014

...llion impressions and almost 5,000 retweets. Joel now has his own personal twitter account and knows a little bit more about social media etiquette. It’s even netted him some free goodies:   BIG thanks for the complimentary lettuce wraps. @PFChangs definitely knows how to make our day better. #Charge...

blog article

The Top 5 Instagram Trends To Watch Out For In 2015

Marketing

By Iris VermerenJan 16 2015

...bile is no longer a secondary screen. It’s fast becoming first-choice channel! ‘Mobile aware’ should be ‘mobile first’ in 2015. Try to think about all the ways your social presence can cater to the mobile user. Big platforms have already been doing this, with Facebook creating its separate Messenger...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.