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[New Report] State of Social 2025

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blog article

Microsoft Copying Apple with Shift to Branded Shows?

Marketing

By Joel WindelsJan 25 2012

...as received far less favourably. We used the Brandwatch social media monitoring tool to listen to what people thought of Microsoft’s last attempt at joining in with CES, and how well they fared with this event. Microsoft’s CES Swansong 2012 was the last year in which Microsoft would be taking part in...

blog article

What Truly Makes Something Worth Sharing?

Marketing

By Joel WindelsMay 17 2012

...y integral aspects of viral content. So, what are the underlying reasons for sharing something? What makes an app, video or article go viral? Watch the video for our view on the real impact of sharing features, and the key ingredients that will always make something popular....

blog article

Over 32,000 Tweets a Minute – The Champions League Final

Marketing

By Joel WindelsMay 21 2012

...o Chelsea, champions of Europe. With a fascinating summer of sport upcoming, including the Olympic Games and the European Championships, the Brandwatch team will be providing more minute-by-minute analysis of sporting events, lauding the social media champions of 2012. Watch this space…...

blog article

Are Automated Twitter DMs Actually Worth Sending?

Marketing

By Joel WindelsMay 24 2012

...a stab at measuring their success. The findings suggest that there may more validity to these spammers than most care to allow, and as annoying as they can be, they do have some merit. Watch the video to see what we discovered. We’d also love it if you let us know what you think of these videos, as w...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.