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blog article

Death of the Mall: Retail Brands Must Update Aging Approaches To Customer Experience

Marketing

By Gemma JoyceJun 22 2017

...churn rate for existing customers. Our report on social insights for the retail industry found that response rates varied incredibly between top retail brands on Twitter. As one of the reports’ creators James Lovejoy put it, “Recognizing that consumers’ attention wanes quickly after tweeting to busi...

blog article

Exploring Nutella UGC with Brandwatch Image Insights

Online Trends

By Gemma JoyceJul 4 2017

...oupled this research with some good old fashioned social data analysis to see what kinds of baked goods people were talking about most alongside Nutella, and it appears cookies are a far more popular way to enjoy it than pancakes and cupcakes. Analyzing the different ways Nutella or any product is us...

blog article

What Do Your Customers Want in Exchange for Their Data?

Marketing

By Pratik DholakiyaJul 7 2017

...rmation and don’t opt-in. That’s exactly what Leadfeeder is doing by circumventing the lead capture process altogether. Instead, Leadfeeder’s visitor tracking tool allows marketers to capture essential information, such as what content pages one’s audience members are most interested in and their rel...

blog article

Storytelling with Data: 4 Steps to Creating an Unforgettable Data Visualization

Marketing

By Emma ShanahanAug 24 2017

...give a snapshot of the competitive landscape, the presence of the main players, the share of voice and maybe some successful competitive campaigns. Finally, it would be good to understand how these activities are affecting your goals and performance. By integrating website session data and Google Ana...

blog article

Game of Thrones Season 7 Data: Five Fun Social Media facts to Round-up the Season

Online Trends

By Gemma JoyceAug 30 2017

...or old Rhaegal doesn’t have much going for him on social media at the moment. Perhaps his presence will be more prominent in season 8.   5. The top three biggest moments of the season are from the very beginning and the very end. We examined the mention volumes per minute for each episode of the seas...

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