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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

The 7 Best Resources for Social Media Marketing

Marketing

By Meghan GreeneJan 20 2015

...uently, followers are indirectly chattering about companies. To see the conversation use Social Searcher and you can see what is being said about your company on Facebook, Twitter, or Google +. From that display you have the ability to interact directly with your consumers and create genuine conversa...

blog article

Understanding Sentiment Analysis: What It Is & Why It’s Used

Marketing

By Kristian BannisterFeb 26 2018

...e reliability of sentiment analysis. Users will become more comfortable with the idea that the automatic analysis of individual text material is hard to match human performance. The insight that can be gained from large datasets (millions of Tweets) will overshadow the concerns about reliability at a...

blog article

Why These 7 Business Giants Invested in Social Media Analysis

Marketing

By Marcus BeardJan 27 2015

...hey did: Gained a competitive advantage with an at-a-glance industry snapshot. What they used: Brandwatch Vizia There’s no room for messing around when money’s involved. Moneygram aren’t the sort of company that need to look cool on Instagram or draw thousands on Vine followers, but they do need to s...

blog article

Super Bowl Commercials: Which Brands Got Bang For Their Buck?

Marketing

By Phill AgnewFeb 3 2015

...ary 2, 2015 WeatherTech‘s aged, predictable, pitch-like commercial did nothing to interest the audience: I’m buying Weather Tech for my car, because if they can afford a commercial that boring during the #SuperBowl, they must be really good! — Chuck Nice (@chucknicecomic) February 2, 2015 Fiat Chrysl...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.