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blog article

Best Practices: Using Content Marketing to Shape Corporate Reputation

Marketing

By Pius BoachieOct 16 2017

...while businesses focus on expanding their online presence across different social media platforms. What is then the significance of a business website? When a prospective client is interested in the product or services your business is offering, there is an 81 percent chance that they will search on...

blog article

Brand Health: What is It and How to Measure It

Marketing

By Ksenia NewtonDec 15 2023

...re details on how people see your brand. Customer Feedback Similar to focus groups and surveys, conducting regular interviews with your customers can give great insight into brand health. For example, you can see whether their view of your brand has changed over time, why they chose you over your com...

Guide

The Complete Marketer’s Guide to 2018

Marketing teams are increasingly expected to do it all. In today’s digital world, if a marketer isn't a brand manager, a data analyst, and a customer experience expert, they're missing the mark.   In this guide, we present the tactics marketers need to make the most of 2018. Get quick tips on five k...

blog article

6 Instagram Marketing Tips For 2018, Backed by New Analysis

Uncategorized

By Phill AgnewDec 13 2017

...ton=”Read now” title= “4 months. 100 million images.” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Press-Release-Thumbnail-XL.png”]The ranking of the top brands on social is about to get a reshuffle.[/bw_banner_cta] We've conducted new analysis to show marketers six ways to improve th...

blog article

Which Football Sponsors Get The Best ROI?

Uncategorized

By Phill AgnewDec 13 2017

...ough this is helped by the clubs’ stature and its presence in the Champions League, the main reason behind the position is Neymar. The chart below reveals all of the images for each club over time (10% sample): PSG and Nike’s spike on the 3rd of August dwarfs every other event over the last 180 days....

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.