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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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blog article

MoneyGram: Leading the Way with a Social Media Command Center

Marketing

By Hannah TregearNov 12 2014

...first and foremost priority. “With the extensive presence of social media, there are multitudes of conversations occurring at any time about the MoneyGram brand…”   Juan Agualimpia – MoneyGram’s Chief Marketing Officer and EVP, Latin America and Caribbean. Engaging with customers clearly and quickly...

blog article

Holidays Are Coming! It’s Time to Ramp Up Your Marketing Strategy

Marketing

By Ivan SerranoNov 25 2014

...hases. 82% of businesses invested in their mobile presence in 2013. Ensure you’re engaging with shoppers Social media is an extremely important marketing tool businesses must use this holiday season. According to the infographic below, 66% of social media users shopped on Black Friday and Cyber Monda...

blog article

5 Ways To Use Charting by Minute for Community Management

Marketing

By Ruxandra MindrutaDec 17 2014

...cial media strategy. Tracking how sentiment, topics of conversation, or trends change, in real time can definitely help you boost your online presence and get a better understanding of your audiences. [bw_banner_cta type=2]Now with minute-by-minute charting.[/bw_banner_cta]...

blog article

Expert View: What’s the Key to Successful International PR?

Marketing

By Iris VermerenDec 23 2014

...news providers are opting for a print and digital presence. Most of them are investing in mobile. Today, 600 million read newspapers in digital format (around half the world’s digital population). The way people access and consume news is changing and news articles better reflect this with bite-sized...

blog article

Looking Back & Looking Forward: Brandwatch 2014 in Review

News

By Natalie MeehanJan 5 2015

...alent from Apple-acquired Topsy to help build our presence in the area, and we’ve since added over a dozen new faces to join them. Brandwatchers have moved from the UK, to NYC, to San Francisco, to Germany. With offices dotted all over (and more to come in 2015), we’ve been spreading the Brandwatch v...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.