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[New Report] State of Social 2024

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blog article

Research: An Investigation on How Making a Murderer Made its Mark

Online Trends

By Jessica HammersteinJan 26 2016

...wever, no individual drove more anger or negative comments than Len Kachsinsky, Dassey’s first lawyer. Audiences responded very negatively to Kachinsky, most often commenting on thoughts that he handled Dassey’s case poorly and calling his professional integrity into question. Negative mentions again...

blog article

React: The Biggest Announcements From Mobile World Congress 2016

Online Trends

By Gemma JoyceFeb 25 2016

...ion). Meanwhile, perhaps unsurprisingly, tech and business lovers were the most prolific commenters.   Are you a journalist looking to cover our data? Email react@brandwatch.com for more information.     [bw_banner_cta type=9][/bw_banner_cta] Samsung swept the floor at MWC 16, as Brandwatch analyzes...

blog article

Live Events & Big Data: Handling over 150,000 Searches on 30m+ Tweets

News

By David JonesMar 1 2016

...y. Those volumes alone can be a challenge when it comes to processing, but it’s when we come to the Queries that it gets really interesting. Our clients were running over 150,000 searches in Brandwatch to collect specific segments of that Twitter conversation that they were interested in – many of th...

blog article

Why Targeting Millennials is No Better Than Targeting Snake People

Marketing

By Joel WindelsFeb 26 2016

...ve to their lives and entertaining, which in turn compels them to share their experiences with their friends.” There’s nothing wrong with that, but to mistake it for targeting is foolhardy. Re-read the quote, but with people in their 40s in mind. It still applies. Are Millennials and Baby Boomers rea...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.