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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Internet of Place: Can Location Data Change The Way We Advertise?

Marketing

By Nick TaylorMay 15 2015

...hes on dreary, packed trains, attracting the early-morning commuters to consider booking a trip as soon as they reach the office. Location matters because it supplies context. Social media advertising still feels to many like a bit of a blunt instrument, awkward and obtrusive. But with more data abou...

blog article

Not an Expert? Not a Problem: We’re Launching Expert Hours

News

By Natalie MeehanMay 28 2015

...most out of Brandwatch. Don’t have the time to become a super-user? No worries. We have three global teams on-hand to offer their extensive knowledge and skills, for as many hours you need per month. As an example, we have one agency client using Expert Hours for just four hours per month, to top up...

blog article

Marketing: Want Social Media Advocates? Start With Your Employees

Marketing

By Iris VermerenJun 5 2015

...e with spontaneous happy hours, props e-mails and free t-shirts. Whether your organization is a growing startup or a Fortune 500, your employees are the public face of your company. If you’re not motivating your staff to advocate for your company on social media, you’re missing out on a huge opportun...

blog article

FAQ: How does Brandwatch classify location?

Marketing

By Iris VermerenJun 15 2015

...sible to verify the country of a site from the top-level domain (for example, .com sites can be United States or United Kingdom), we resort to using the Geo-IP of the website host. This uses the location of the host server of the site. You have location data. Now what?   Not only do we offer the loca...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.