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blog article

How to Prove the ROI of Customer Service in Social Media: Part 1

Marketing

By Joakim NilssonOct 2 2012

...udience is harder to accurately measure. But Brandwatch has good in-built support for estimating the reach. You can for example look at: forum thread views, Twitter followers of the mentioner, Facebook fans and so on. All of these give an indicationof your possible mention audience. Call deflection r...

blog article

Product Update: New Page Types & The Natural Order of Things

News

By Joel WindelsJan 14 2013

...sites in recent years. Monitoring tools like Brandwatch strive to crawl every inch of the web, which traditionally was just arcane forums and unformatted uploads of print news stories. Of course, we’ve kept up with the rapidly-changing online space by keeping pace with each trend and with development...

blog article

The Importance of Email: Does It Even Matter?

Marketing

By Joel WindelsAug 29 2013

...w would marketing@example.com represent you? This trend remains important when considering other departments, such as sales or account management too.   Contact your staff   This can be a real minefield. There are entire sites and blogs devoted to figuring out how to contact specific employees of a b...

blog article

How Restaurants Can Use Social Media Effectively

Marketing

By Chelsea FearSep 4 2013

...UT MORE” type=1 url=”https://www.brandwatch.com/ebook-ways-to-boost-social-media-monitoring/” title=”Boost Your Social Media Monitoring” image=”https://www.brandwatch.com/wp-content/uploads/2012/01/Ebooks-Brandwatch-power.png”]Read our free guide on how to monitor online conversation around your bran...

blog article

The Future of Social: It’s Gonna Get Personal

Marketing

By Gina HortonOct 29 2013

...are already sitting up and taking notice of this trend by ensuring their mobile sites are optimised and creating specialised deals exclusively for their social network followers or fans. Researchers have gone so far to estimate that by 2015 more than half of all web commerce will be directed by soci...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.