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[New Report] State of Social 2025

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blog article

How Social Media is Revolutionising the Restaurant Industry

Marketing

By Joel WindelsFeb 24 2012

...re now used to rate different restaurants and the trend has caught on. Consider that: In 2009, 70% of all restaurants were listed on Yelp. A positive correlation has been found between a restaurant’s revenues and its social media reviews. Surveyed restaurants have stated their intent to create or exp...

blog article

How Social Media is Putting Bums On Seats

Marketing

By Joel WindelsMar 14 2012

...etween the two steadily disintegrates. The latest trend companies are exploring involves the ability for clients and patrons to use their social networks to select who they would like to sit next to on flights, at the theater, or even at sporting events. Airlines have recently begun to pick up on thi...

blog article

How to Measure Your Facebook Campaign ROI

Marketing

By Kalen SmithApr 27 2012

...ok campaigns. Mashable not long ago discussed the trend towards small businesses engaging on Facebook. Although small businesses are now using Facebook in their marketing strategy, most of them don’t understand how to track their results. Here are a few tips to get started. Your Facebook Campaign Bef...

blog article

5 Truths about Brands on Twitter

Marketing

By Dominick SoarMay 2 2012

...predictions about the next 12 months based on the trend data, but what do you think will happen? 91% of 258 household brands have a Twitter account: will this number fall further or is Twitter simply not a must for all brands? Should brands use Twitter purely to engage/serve customers or is there a p...

blog article

Using Social Media Monitoring to Identify Influencers

Marketing

By Joel WindelsJul 25 2012

...rpose of the findings. By cleaning the data, Brandwatch can accurately predict future online trends. Behind each tweet, post and mention is a person interacting with a topic or brand. Queries This is where data collection begins. Queries define the data that is collected, specifying what is picked up...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.