Join us as we explore the essential AI skills every marketer should have.
Discover how to maximize AIâs potential while maintaining your unique creative edge
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By Kit SmithJan 30 2019
...ww.brandwatch.com/guides/social-listening-practice-competitive-intelligence/” button=”GET THE GUIDE” title= “Find your competitive advantage” image=”https://www.brandwatch.com/wp-content/uploads/2016/05/EN-Guide-Competitive_Benchmark_thumb-e1471522447569.png”]Discover how social listening can give yo...
By Hannah TregearJun 13 2016
...an innovative content around these areas. https://www.instagram.com/p/BEgNFPTwi01/ Working this way with content is very reactive. Does being innovative mean planning is hard? How prepared can you be when working with trending topics and themes? Tom and his team plan on a quarter by quarter basis. Th...
By Kit SmithAug 26 2016
...ght not just be restricted to products, however. E-commerce has the potential to drive change in the CPG industry. AmazonFresh has caused concern within the industry, with McKinsey reporting that 29% of leading CPG firms have links to Amazon, and other retailers besides. Understanding the desire and...
By Joel WindelsAug 31 2016
...rently flawed. There are drawbacks to social, and fundamentally it’s important to acknowledge the parts that aren’t going to work. Dark data and the unseen offline effects of social will never find their way into monthly reports, yet social analytics teams regularly find themselves forced to defend t...
By Kit SmithSep 1 2016
...ce Whether your shopfront is brick-and-mortar or e-commerce, understanding perceptions of your shopping experience is also valuable. Average shopping cart abandonment rate for e-commerce stores is 68%. While shoppers don’t tend to abandon carts in physical stores, experiences can still be improved th...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.