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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Fashion Week’s Social Trend Setters

Online Trends

By Anna BauerSep 13 2012

...Karan to fourth. And Marc Jacobs has been sitting comfortably ever since showing his line on Monday at number one. As we tie off our data search stay tuned for a round up of all the New York fashion week social buzz and see who ended up having the biggest social splash of the season. Once Spring 2013...

blog article

Does Your CEO Know How You Measure Social Media?

Marketing

By Josh MackeyOct 23 2012

...their data coverage Without a comprehensive, well-thought-out query strategy you can end up with flawed or deliberately skewed data that could be being used to make important business decisions, measure marketing ROI, or even promote or fire employees/agencies. Creating a Query Strategy As an enterp...

blog article

Client Interview: Arena Media and Brandwatch

Marketing

By Joel WindelsSep 12 2012

...bout social media insights, it’s about insights about people.” The three key reasons Seth gives for Arena choosing Brandwatch: Search operators and data quality Suitable for different users: intuitive yet powerful Forward thinking...

blog article

Client Video Interview: RSPCA and Brandwatch

Marketing

By Joel WindelsOct 12 2012

...like them and how they use Brandwatch to help. They list three main reasons for why they chose Brandwatch: Data: Sophisticated query and search means extremely refined data Interface: Fast and enjoyable user experience Customer service: Bespoke charity packages...

blog article

How Can Brandwatch Help You Segment and Categorise Social Media Data?

Marketing

By Jasmine JaumeNov 28 2012

...rules to categorise by topics within a wider topic-based query. For our Halloween-themed blog (hence the bat), we looked at conversation about dressing up, and categorised according to what costumes people were intending to wear: Obviously, rules and categories are best used when you know what topics...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.