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[New Report] State of Social 2025

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blog article

Looking Back: 5 Hot Social Media Trends of 2012

Marketing

By Carly FierroNov 8 2012

...(or at least stick around as long as social media trends can): 1. Consumers with a cause Consumers increasingly spend their cash on products and services that reflect their own ideals and goals. For example, if a consumer embraces green living, they are more likely to buy services from a company that...

blog article

How to Prove the ROI of Customer Service in Social Media: Part 1

Marketing

By Joakim NilssonOct 2 2012

...you use a social media monitoring tool like Brandwatch you can easily count the total number of resolved issues thanks to the in-built tagging system. The audience is harder to accurately measure. But Brandwatch has good in-built support for estimating the reach. You can for example look at: forum t...

blog article

Product Update: New Page Types & The Natural Order of Things

News

By Joel WindelsJan 14 2013

...sites in recent years. Monitoring tools like Brandwatch strive to crawl every inch of the web, which traditionally was just arcane forums and unformatted uploads of print news stories. Of course, we’ve kept up with the rapidly-changing online space by keeping pace with each trend and with development...

blog article

The Importance of Email: Does It Even Matter?

Marketing

By Joel WindelsAug 29 2013

...w would marketing@example.com represent you? This trend remains important when considering other departments, such as sales or account management too.   Contact your staff   This can be a real minefield. There are entire sites and blogs devoted to figuring out how to contact specific employees of a b...

blog article

How Restaurants Can Use Social Media Effectively

Marketing

By Chelsea FearSep 4 2013

...UT MORE” type=1 url=”https://www.brandwatch.com/ebook-ways-to-boost-social-media-monitoring/” title=”Boost Your Social Media Monitoring” image=”https://www.brandwatch.com/wp-content/uploads/2012/01/Ebooks-Brandwatch-power.png”]Read our free guide on how to monitor online conversation around your bran...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.