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blog article

Very Demure, Very… Off-Brand? How to Use Trends in Social Media Marketing

Online Trends

By Emily SmithSep 5

...Avoid these common trend-based marketing mistakes....

blog article

TikTok Hashtags: How to Use the Best Hashtags for More Views

Uncategorized

By BrandwatchOct 30

...This blog will teach you how to use hashtags on TikTok to get more views and connect with your target audience more effectively....

Guide

CMO Guide: Championing the Customer Experience

Lead your customer experience transformation. Learn how Vizia 2 can help today’s CMO: Create organizational buy-in Dissolve barriers between data, teams and talent Connect the data needed to map out superior customer journeys Drive culture change to build a customer-obsessed business “By 2017, 89% o...

Guide

Championing the Customer Experience

Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage. “By 2017, 89% of marketers expect customer experience to be their primary differentiator.” - Gartner Your markets are more compet...

Guide

10 Steps to Effective Competitor Intelligence

Monitoring, benchmarking and understanding your competitors isn’t a nice to have. It’s fundamental to your business. For this competitive intelligence template, we’ve collaborated with authors, clients and thought-leaders to discover the 10 data points you should measure when looking at competitors....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.