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blog article

React: Pokémon is the Best Game on the Internet, Apparently

Online Trends

By Marcus BeardJun 10 2015

...barely factors makes a blip in the game’s online presence. Call of Duty’s mentions on Facebook are 7x greater than Pokémon’s. Looking to consoles, we the see the buzz online reflecting the current state of sales/customer preference. Playstation 4 is scoring ahead with Xbox One just behind. Always in...

blog article

UK Newspaper Brands on Social: Who’s Getting it Right?

Marketing

By Natalie MeehanJun 24 2015

...Survey 2013 and delved into each of their social presence.   The newspaper brands analyzed are: 1. The Sun 2. The Daily Mail 3. The Metro 4. The Daily Mirror 5. The Guardian 6. The Daily Telegraph 7. The Times 8. The London Evening Standard 9. The Independent 10. The Daily Express In total, 1.2 mill...

blog article

React: Why Thousands of People Love (and Hate) Windows 10

Online Trends

By Marcus BeardAug 7 2015

...eneral manager said “we just believe the customer feedback shaping the product is how we’re going to build clarity and confidence that we have a great product.” Below, we’ve surfaced the features that are mentioned most when people say they ‘hate’ Windows 10. The new start menu tops the list. Putting...

blog article

Case Study: How Comic Relief Used Social Intelligence for Positive Change

Marketing

By Hannah TregearAug 26 2015

...egy, Comic Relief wanted to grow its social media presence. It needed a platform that would measure the impact influential celebrities such as One Direction, Daniel Craig, and Sam Smith had on reach and sentiment, and how those metrics differed throughout the various campaigns. That’s where Brandwatc...

blog article

The Social Indices: Where do You Stand in the Social Rankings?

Marketing

By James LovejoySep 14 2015

...ms to capture a unique aspect of a brand’s online presence. While the overall score is ultimately a sum of the five components, brand’s can decide for themselves how to value each criteria. An iterative journey There’s a certain level of hesitation and well-deserved skepticism around any social media...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.