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By Ruxandra MindrutaAug 25 2015
...ncreasingly harder to capture. Interestingly, word-of-mouth is now perceived as one of the most effective advertising methods, as customers often prefer to research a brand on their own and only rely on feedback or recommendations from someone they trust. In a 2014 study from Augure, influencers were...
By Marcus BeardSep 1 2015
...ecade. It has now found its place with the digital-toy-crossover platform Disney Infinity, which released its third installment on August 30th. Like Madden, Disney Infinity 3.0 still received a lot of social buzz despite coming out late in the month, with 21,330 in total. The addition of Star Wars an...
By Hannah TregearOct 20 2015
...content studio showcasing who the brains behind up-to-the-minute reactive content were and how as a leading agency they create content, where they work and what they look like. As award-winning content producers, Ogilvy & Mather were looking for a premium data visualisation product that had the power...
By Nick TaylorFeb 5 2014
...don. His #AskBoris Q&A received hundreds of tongue-in-cheek questions when it first started. But since then it has become a regular event and is generating some productive discourse between the Mayor and the citizens of London. @mayoroflondon How do you safely use a zip wire without getting stuck?...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.